Jesse Helms Center Foundation teaches good
business practices to students in Uruguay
U.S. Embassy organizes Free Enterprise
Leadership Conference in Carmelo.
May 28, 2004
Students from Liceo No. 2 in Carmelo learned
what it takes to create or find a product, market it and
make a profit, while at the same time keeping a keen eye
on business ethics.
The 65 students found ways to promote Uruguayan
products such as honey, wool, dulce de leche and leather
pillows. One group laid out plans for a chain of Uruguayan-style
The students were participating in the Free
Enterprise Leadership Conference, a two-day seminar sponsored
by the Jesse Helms Center Foundation, North Carolina. The
U.S. Embassy organized the event in Uruguay.
The Jesse Helms Center Foundation is a non-profit,
non-political organization which promotes and preserves
the principles of free enterprise, representative democracy
and traditional values.
The Free Enterprise Leadership Conference
conducted in Carmelo is the same program attended by more
than 200 U.S high school students each year in North Carolina.
The conference is a way to promote the students understanding
of business, personal responsibility an the opportunities
available to them in the free enterprise system.
The activities included lessons about marketing,
production, costs of doing business, profit and taxes. Students
also played the Dilbert Ethical Challenge Game of business
ethics. They participated in speech and essay competitions
and heard from prominent business leaders in Uruguay.
Jorge Lepra told the students how he worked
his way up at Texaco from paper changer (changing the toilet
paper rolls) to top executive. He was also the vice president
for the Uruguayan soccer team, Penarol.
“You’ll learn very strict codes
of ethics in your careers, but you need to have a personal
code of ethics, too,” Lepra said.
Dr. Jorge da Silveira, a celebrated Uruguayan
sports caster and journalist, encouraged the students to
study, excel and participate in sports, because “it
gives you an advantage, an edge.”
“My message is that nothing is easy
but it’s important to do your best to attain your
goal,” he told the group. “Once you do it, reach
your goal and overcome the odds, you’ll taste success
in a different way.”
The student choral group performed for their
classmates and teachers in the closing ceremonies of the
Winners in the essay contest were: First
place, Maria Julia Abrahim; second place, Nicolas Roselli;
third place, Eliana Planchon; honorable mention, Maia Charcov.
Winners in the speech contest on globalization were: First
place, Maia Charcov; second place, Carlos Elcura; third
place, German Villanueva.