The U.S. Embassy in Montevideo participated
in the largest agricultural fair in Uruguay, ExpoActiva, which
took place near the city of Mercedes in Soriano, from April
7 to 10.
Bill Snell, USDA - APHIS Plant Protection
and Quarantine, speaks to reporters attending the U.S. Embassy's stand at the ExpoActiva Ag-Fair
Thomas Schissel and Ricardo Romero, APHIS
International Services office in Argentina and Uruguay,
and Bill Snell from USDA - APHIS Plant Protection and Quarantine
(PPQ), were at hand at the U.S. Embassy booth to answer
agricultural questions. During the event, Bill Snell shared
information on activities related to the U.S. Soybean Rust
(SBR) surveillance program with Uruguayan technicians from
cooperatives and chemical companies, such as Cultivar-Syngenta,
BASF ® and Bayer ®. APHIS was informed that SBR
was detected in a few commercial plots in Uruguay. Snell
also addressed the press and gave interviews to several
radios and newspapers.
The ExpoActiva Fair is organized by the
Soriano Rural Association of Uruguay and is the largest
hands-on exhibition related to agriculture in Uruguay. It
is held in the most productive agricultural area of Uruguay.
In the past, it has attracted over 20,000 visitors from
Uruguay, Argentina, Brazil and Paraguay. ExpoActiva takes
place across the border from one of Argentina's biggest
soybean and corn growing areas. The fair is located 180
miles NW of Montevideo (Latitude 33° 30 S, Longitude
57° 50' W) in Uruguay's most fertile agricultural area.
Main crops includes soybean, wheat, barley, maize and sunflower
(some areas are irrigated). Forestry is another important
sector in the region.
This year, Robert Gorter, Commercial Specialist
from the U.S. Embassy, along with USDA's Ricardo Romero,
maintained the booth providing answers to agricultural questions
and sharing information about U.S. agricultural machinery.
The booth registered 125 clients generating more than 500
trade leads during the four-day exhibition. The Embassy's
presence at ExpoActiva did not go unnoticed and received
widespread press coverage including live radio interviews
and TV appearances.