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U.S. Embassy, APHIS Generate Interest at ExpoActiva Ag-Fair in Soriano

The booth registered 125 clients generating more than 500 trade leads during the four-day exhibition

Posted: April 27, 2005



Bill Snell, USDA - APHIS Plant Protection and Quarantine, speaks to reporters attending the U.S. Embassy's stand at the ExpoActiva Ag-Fair
The U.S. Embassy in Montevideo participated in the largest agricultural fair in Uruguay, ExpoActiva, which took place near the city of Mercedes in Soriano, from April 7 to 10.

Thomas Schissel and Ricardo Romero, APHIS International Services office in Argentina and Uruguay, and Bill Snell from USDA - APHIS Plant Protection and Quarantine (PPQ), were at hand at the U.S. Embassy booth to answer agricultural questions. During the event, Bill Snell shared information on activities related to the U.S. Soybean Rust (SBR) surveillance program with Uruguayan technicians from cooperatives and chemical companies, such as Cultivar-Syngenta, BASF ® and Bayer ®. APHIS was informed that SBR was detected in a few commercial plots in Uruguay. Snell also addressed the press and gave interviews to several radios and newspapers.

The ExpoActiva Fair is organized by the Soriano Rural Association of Uruguay and is the largest hands-on exhibition related to agriculture in Uruguay. It is held in the most productive agricultural area of Uruguay. In the past, it has attracted over 20,000 visitors from Uruguay, Argentina, Brazil and Paraguay. ExpoActiva takes place across the border from one of Argentina's biggest soybean and corn growing areas. The fair is located 180 miles NW of Montevideo (Latitude 33° 30 S, Longitude 57° 50' W) in Uruguay's most fertile agricultural area. Main crops includes soybean, wheat, barley, maize and sunflower (some areas are irrigated). Forestry is another important sector in the region.

This year, Robert Gorter, Commercial Specialist from the U.S. Embassy, along with USDA's Ricardo Romero, maintained the booth providing answers to agricultural questions and sharing information about U.S. agricultural machinery. The booth registered 125 clients generating more than 500 trade leads during the four-day exhibition. The Embassy's presence at ExpoActiva did not go unnoticed and received widespread press coverage including live radio interviews and TV appearances.

 

 

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