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Creativity Contest for a Drug-Free Uruguay

Event co-sponsored by the U.S. Embassy Montevideo

Posted: September 24, 2005 (Updated: September 28, 2005) PHOTO GALLERY    

The Alliance for a Drug-Free Uruguay and the ORT University have organized an creative hands-on contest for students of design and publicity with the goal of selecting a proposal for a prevention of drug use campagin. The contest took place on September 26th and 27th at the Hotel Radisson Victoria Plaza.

This event, called "24 Hours for a Drug-Free Uruguay", seeks to encourage adolencents to say NO to drugs, to reject the idea of "just one little test, just this one time". This attitude toward drug use has to be personal and exercized with firmness and conviction. The objective is to commuicate to youth that to say NO is a special personal value.

The contest was held in the form of a workshop, with the participation of graphic design and publicity students from the ORT University. The students, organized in 6 groups, worked for 24 hours straight in order to design an anti-drug campaign.

A panel of judges composed of publicity and design specialists selected the best proposals. The projects selected will then be further developed and launched as a public campaign with the help of producers and professional announcers who have donated their time and expertise in support of the anti-drug movevment.

The ceremony closing the 24 hour event took place at the Radisson Victoria Plaza Hotel on September 27. The following sponsors and national authorities were present at the ceremony: National Drug Secretariat (Junta Nacional de Drogas), AUDAP, Hotel Radisson VP, Cinur, Mosca, the U.S. Embassy Montevideo, Abitab, United Airlines, Productora La Mayor, Pam Corporación Gráfica, ImageOne, and Salado Media.

It is especially important to note the presence of the national media at this event to lend its support in the effort to stimulate anti-drug awareness, a message of vital importance to the entire society.

  PHOTO GALLERY (Closing ceremony, September 27, 2005)

Students, sponsors and local officials during presentation of entries and awards ceremony. (U.S. Embassy photo by Vince Alongi)
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Students, sponsors and local officials during presentation of entries and awards ceremony.

Eduardo Hipogrosso, ORT University, Jose Luis Hernandez, Alliance for a Drug-Free Uruguay, and Milton Romani, National Drug Secretariat. (U.S. Embassy photo by Vince Alongi)
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Eduardo Hipogrosso, ORT University, Jose Luis Hernandez, Alliance for a Drug-Free Uruguay, and Milton Romani, National Drug Secretariat.



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Members of the "Orange" team at work.


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Some of the entries in the "Posters" category.


Winners of the "Posters" category: Juan Jose Sartore, Ines Rial, Maria Eugenia Algorta, and Lucia Guedes. (U.S. Embassy photo by Vince Alongi)
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Winners of the "Posters" category: Juan Jose Sartore, Ines Rial, Maria Eugenia Algorta, and Lucia Guedes.


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Winners of the "Radio-TV" category receiving their prize money and awards.



U.S. Charge D´Affaires James Nealon receiving a sponsor certificate on behalf of the U.S. Embassy Montevideo. (U.S. Embassy photo by Vince Alongi)
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U.S. Charge D'Affaires James Nealon receiving a sponsor certificate on behalf of the U.S. Embassy Montevideo.


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Members of the "Orange" team posing after the closing ceremony.
 



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